Last February, our Men’s Designers Lien Tong and Kyle Kennedy stumbled upon Matt Moreau and David Baker of The Landmark Project at the EORA Show in Greenville, South Carolina. Immediately struck by the vivid graphic illustrations on Landmark’s t-shirts, Lien and Kyle started a conversation.
The Landmark Project began operating in 2007, and they make apparel featuring graphic illustrations inspired by iconic outdoor landmarks. Their aesthetic is a modern twist on the golden age of travel; they use rich color layers to bring the wilderness and open air of their favorite outdoor destinations into everyday clothing.
So far, The Landmark Project, based in Greenville, SC, has focused on national parks and other destinations in their backyard – national treasures like the Great Smoky Mountains, Shenandoah National Park, and the Appalachian Trail, as well as more local icons like Table Rock in North Carolina, Jones Gap in South Carolina, and the French Broad River in Tennessee and North Carolina.
The more we spoke with The Landmark team, the more we found that we had in common – especially our shared love of the outdoors and a strong desire to share that love with others. And then we learned that they were planning a trip to one of our favorite landmarks – Yosemite National Park, where Royal and Liz Robbins rose to the top of the climbing world.
With that, the Royal Robbins – Landmark Project collaboration was born: graphic t-shirts depicting the heritage of Royal Robbins in one of the world’s great natural landmarks, Yosemite.
In May, Matt and David flew out to California, first visiting our design offices in San Francisco to learn more about the company and Royal Robbins himself. We shuffled through historical newspaper clippings, photos, and products and picked the brains of some our in-house “RR Historians”, including the head of our Operations team, Loren White, who started at Royal Robbins as a college intern nearly 40 years ago!
On the way to Yosemite, we took Matt and David to Modesto, CA, the home of Royal Robbins (both the company and the man), to meet with Royal’s wife Liz, our first CEO, and son Damon. Damon runs the Camp 4 Wine Café in Modesto, a homage to the Yosemite stomping ground where Royal and Liz camped, climbed and had adventures with people like Tom Frost, Yvon Chouinard and Chuck Pratt.
At Damon’s Camp 4, Liz told us stories of their climbing days, painting a vivid picture of her adventures with Royal in the Yosemite Valley. It was an inspirational day and a true honor and privilege to sit with Liz and Damon.
Matt, David and the Landmark team then embarked on a 10-day trip through Yosemite National Park. They hiked and climbed some of the same walls that Liz spoke of. They took the sights, sounds, and feeling of Yosemite back to the East Coast and began sketching and mapping out ideas.
At Royal Robbins, we are thrilled to officially announce our collaboration with The Landmark Project on a heritage graphic t-shirt, which celebrates the legacy of Royal Robbins in Yosemite National Park. In keeping with The Landmark Project’s philanthropic commitment to making the outdoors accessible to all children and Royal Robbins’ partnership with the Yosemite Conservancy, a portion of the proceeds from this Royal Landmark collaboration will go to benefit the Yosemite Conservancy.
We will release the first graphic t-shirt at the Outdoor Retailer Show in Salt Lake City this August and will make them available online shortly thereafter. Stay tuned for more news about the collaborative process.
As Royal himself said, “Make a lasting impression.” And that’s what we intend to do.
You can now purchase the t-shirt at royalrobbins.com.
For more information on the Yosemite Conservancy, please visit www.yosemiteconservancy.org
For more information on the Landmark Project, please visit www.thelandmarkproject.com