Thermoregulation is the new core clothing technology that you need today. We believe that it’s ridiculous to have to change your clothes throughout the day just because the temperature changes. Ok, so maybe it’s not ridiculous, but wouldn’t it be nice if you didn’t have to?
Clothing should enhance your life – it’s not just about looking better, but about feeling better. Thermoregulation technology helps keep you dry, cool and comfortable all day long.
In partnership with the Swiss chemistry experts at Heiq, we are proud to introduce the Wick-ed Cool™ collection – dual-cool technology to cool you when it’s hot and retain heat when the temperature drops.
Thermoregulation – The New Core Technology
Thermoregulation is a process that allows your body to maintain its core internal temperature. All thermoregulation mechanisms are designed to return your body to homeostasis. This is a state of equilibrium.
Your body naturally thermoregulates – that’s sweating. As your internal temperature rises, the body pushes moisture out onto the skin. The evaporation of the sweat from your skin provides that glorious cooling effect we all know and love.
Here’s how it works:
COOLING EFFECT TRIGGERED BY RISING TEMPERATURE
As the temperature rises, you begin to sweat. At the same time, the Wick-ed Cool™ technology allows water to spread smoothly across the fabric, instead of holding it in like a cotton t-shirt might.
At room temperature (20°C/68°F), you’ll have good, standard wicking and evaporation. But as it gets hotter, Wick-ed Cool™ kicks in and the hotter it gets, the harder it works – at 35°C/95°F you’ve got incredibly high performance wicking and dynamic cooling & evaporation.
As the moisture spreads around the fibers, it evaporates easily, providing a fantastic cooling to your skin.
KEY PERFORMANCE BENEFITS
- Dries 35% faster than non-Smart Temp treated fabric
- Less water condensation in fabric = no more after-exercise clamminess
- Reduced “chill” time after exercising
- Up to 2°C/2.6°F cooler skin temperature (depending on fabric weight) and improves natural evaporation for more cooling.
So what happens when it gets cold? Well, the evaporation, and therefore the cooling, stops. It’s that simple.