The Royal StoryA Manifesto
Look at the challenges you’ve taken on –The ascents and achievements.
They read like a one-man history of climbing
- First ascent of Tahquitz Open Book, California.
- First ascent of Northwest Face of Half Dome, Yosemite.
- First ascent of Salathe Wall, El Capitan.
- First ascent of Northeast Face of Higher Cathedral Spire.
- First ascent of Southeast Face of Proboscis, Cirque of the Unclimbables, Yukon.
- First ascent of the Dru, Chamonix.
- First solo ascent of El Capitan.
But today you stand for many individuals, All striving to be as outstanding in their
field as you were in yours.
They are a team. Your Team.
What unites them is a new mission.
To equip the outdoor person that lives inside everyone. To create apparel,
footwear and gear so innovative – so superior in comfort, fit and quality –
that you would wear them proudly.
What makes this mission uniquely powerful
is the fact that it’s dedicated to your name.
And to all it represents.
- The name: Royal Robbins.
- Both a man – and a company.
- A name that will never be just a script on a label.
- But a brand unlike any other. Authentic and original.
Every product – and every person – aiming
to be part of this brand must pass the
highest quality test of all.
- Not just to live in the great outdoors.
- But to live up to your standards.
- Your accomplishments.
- Your life.